2 chainz good drank samples11/8/2022 I had a numerous amount of celebrities helping with the shirt. My girl and I, we’ve been trying to figure out a way to be active within the community. S: Can you tell me a little bit about the charitable side of this? Is it all through your T.R.U. Most of them are the same design, it’s just different colors. S: Of all the designs, which one is your favorite?ĢC: I like all of them, but the one that’s selling the most is the black shirt. It’s a continuation of maximizing a trend. It’s only 99 cents, and some of the proceeds go to charity. We thought why not take it to the next level and jump into the tech world? My team thought of numerous ways of creating apps, and we came up with this Dabbin Santa app.Īpple definitely worked with us–it’s the fastest-cleared app in Apple history. A lot of ideas were coming at the end of the year. S: You also have a Dabbin Santa app to go along with it.ĢC: Yeah. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own. We have been the backbone of hip-hop for the past couple years. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We’ve been trying with a bunch of designs for a couple years now. I don’t want people to think this was an overnight success. We realized what my fanbase wants to see. We took the dab, which is a trend, and we just turned it into a business. Shawn Setaro: How did the whole 2 Chainz ugly Christmas sweater thing come about?Ģ Chainz: Me and my team were trying to come up with some successful designs to get our merch moving. And if you're interested, all of his holiday designs, dabbin' Santa inclusive, can be found here. Our conversation has been lightly edited for clarity and length. I called up 2 Chainz to get the inside scoop on how the holiday season helped him do well and do good.
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